How To Sell Yourself To The West



Audio/ 2023/ 54mins
Collaboration with Ada Muhkina for Deutschlandfunk Radio
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Calum collaborated with artist Ada Mukhina on this production for Deutschlandfunk Radio, creating music and sound design as well as co-directing,
It is a satirical fictional radio show exploring the way non-Western artists are expected to market their ‘otherness’ whilst also fulfilling the expectations of the Western art market.