How To Sell Yourself To The West

Audio/ 2023/ 54mins
Collaboration with Ada Muhkina for Deutschlandfunk Radio
Listen here

Calum collaborated with artist Ada Mukhina on this production for Deutschlandfunk Radio, creating music and sound design as well as co-directing,
It is a satirical fictional radio show exploring the way non-Western artists are expected to market their ‘otherness’ whilst also fulfilling the expectations of the Western art market.